Upgrade to 4K

It’s never been easier to future proof your content in 4K and with more consumers expecting 4K now is the time to take the leap. If you’re looking to upgrade, you might already be searching for the best way to trade in your current fleet for money towards your upgrade.

Take a look at Sony’s “Go 4K Now” upgrade to 4K trade-in programme. The programme lets you trade in your existing system camera and camcorders, for credit towards your upgrade to Sony 4K.

What is Sony’s Go 4K Now, trade-in programme?

Sony professional Europe trade-in programme simply evaluates your current HD System Cameras a Professional Camcorders to offer you a buy back value to offset your upgrade to Sony 4K investment.

How do I trade-in my existing equipment?

To trade-in your existing equipment, complete the below form and a Sony Account Manager will be in touch to find out more about your existing Sony equipment, along with your business goals and infrastructure so they can provide you with a proposal for your move to 4K including a trade-in value for you existing equipment.

Can I trade in any system camera or camcorder?

There are many system cameras and camcorders eligible for the “Go 4K Now”, upgrade to 4K trade-in programme. See full list here.

System Cameras

  • HDC-1400R/1500R/3300R
  • HDC-1700/2400/2500
  • HSC-100R/300R

ENG Shoulder Camcorders

  • PMW-400
  • PXW-X400/X500

Cinema Cameras

If your product is not on the list you can still discuss this with the account manager as equipment may be considered on as case by case basis, but cannot be guaranteed.

How much is each system camera or camcorder worth?

The equipment for trade-in will be evaluated on a number of criteria, including age, condition, hours usage, serial number etc. and this evaluation will determine the full value that you get for your trade-in.

Does the “Go 4K Now” upgrade to 4K trade-in programme only accept Sony system cameras and camcorders?

Yes. We currently only accept Sony equipment.

Do I have to use my credit towards a new Sony 4K technology?

Yes. This trade-in is only available when used against new Sony 4K equipment.

What if I have a different Sony device that I want to trade in?

A list of products that are eligible can be found above. If your product is not on the list you can still discuss this with the account manager as it may be considered but cannot be guaranteed.

What happens to the products I trade-in as part of this programme?

Products that are bought back by Sony as part of this trade-in will be fully refurbished to factory standard at Sony UK Technology Centre and potentially resold. Website https://refurbished.sonypencoed.co.uk/.

I’m interested to find out more, what next?

Complete the below form and a Sony Account Manager will be in touch to find out more about your requirements.   We’ll provide an initial proposal that includes a personalized business model including quote on 4K products and value of your current HD equipment.